The music video premiered on Disney Channel on August 14 and the day later to and ABC. Disney directed 100% of the proceeds from "Send it On" to environmental charities through the Disney Worldwide Conservation Fund (DWCF). Later on August 11, the song was released digitally, via iTunes Store. "Send It On" later debuted on Radio Disney on August 7, 2009. Snippets of the song was first heard as the opening theme for commercials that aired on Disney Channel in regards to Disney's Friends for Change. The overall theme and message of the song is to encourage to pass on the environmental pledge this can be heavily interpreted from the lines: "Just one spark starts a fire." Release Everyone sings the second chorus and the remaining parts of the song. Demi Lovato and Joe Jonas then sing main lines of the second verse with the other group (Miley Cyrus and Nick Jonas) singing, "If we take the chances to change circumstances." Miley Cyrus, Nick Jonas, Demi Lovato, and Joe Jonas sing the interlude, with Selena Gomez and Kevin Jonas sing the bridge. Together, Miley Cyrus and Nick Jonas sing the first verse, "A word's just a word till you mean what you say." Then, the two sing the first chorus together. "Send It On" commences with acoustic guitars and then transitioning to violins. The song is sung from a first person viewpoint, allowing an audience to "internalize" the message-which involves everybody-by singing the word "we" together. The song has the following chord progression, A–F#m–C#m–E5. The artists' vocals span three octaves, from the low note of F ♯ 3 to the high note of E 5. The song is set in common time with a ballad tempo of 90 beats per minute. Problems playing this file? See media help. Music, vocal arrangements and lyrics Ī sample of Disney's Friends for Change's "Send It On." The song is a pop ballad that talks about passing on a message. Kevin Jonas said it was a "big honor" and that "the vibe is great" because they have "all known each other for years now." Nick Jonas said that the song is just about "taking those tiny steps" that could make the Earth better. Lovato stated: "It's very important to us to be good to the environment" and that the song is a part of a "big movement" that they are attempting to achieve. She also believed that they were "encouraging kids to do it", which she found inspirational. Ĭyrus mentioned that her favorite part to record was the line "One spark starts a fire." Cyrus said she "loved" the line because it was true for her and that if children send on the message, everyone will know. And I think that's what makes it really beautiful, because it's not just about us wearing cute clothes and performing on the stage, it's about us giving this message.
It's very sweet and it's got a message behind it. If I could describe the feeling of performing 'Send It On,' it would have to be very empowering. Joe Jonas said that the song is one with a "great message." He added that the song is about helping the Earth in whichever way possible and that it is mainly about letting "everyone know." Joe Jonas said the song even reminds oneself to be more eco-friendly. Each person shared their opinion in regards to the song and Disney's Friends for Change in an interview with Access Hollywood. The four artists went through several recording sessions in early April 2009. Initially known as "Pass It On", the song was written by Adam Anders and Nikki Hassman in collaboration with Peer Åström. The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them. The song peaked at number twenty on the Billboard Hot 100. The song received mixed reviews from critics, who noted that the lyrics make no mention of the environment. Lyrically, the pop ballad is about passing on an environmentalist message. In regard to the song and the campaign, the six singers noted that it is a good cause and that it is one dear to them. The song was released on August 11, 2009, by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations. The track's producers Adam Anders and Peer Åström co-wrote it with Nikki Hassman. " Send It On" is a song recorded by American recording artists Demi Lovato, Jonas Brothers, Miley Cyrus and Selena Gomez from charity project Disney's Friends for Change.
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